Monthly Archives: July 2016

WorldWide Shopping Online is a Growing Billion Dollar Trend!

With online shopping becoming a billion-dollar market in Britain, analysts say that stores will be forced to change their business models to adapt.

Online shopping is poised to take 20p out of every UK consumer pound by the end of the year, a landmark milestone that analysts believe will make the channel a critical business for many high-street retailers. Although online shopping growth actually fell in June (the first time it has done so since 2005), the report predicts the economic downturn will encourage more consumer spend to go online, as shoppers hunt for bargains. Also, with the price of fuel at such all time highs,you have to count the cost of the shopping expedition
as well as the prices of merchandise.

In CMR’s latest thought leader position for Forbes, we show that e-commerce is actually booming in China, driven by changing demographic demands, especially from Chinese youth. It is critical that companies begin to look at how to use the internet to drive sales. Not only should companies utilize the internet for marketing purposes, but they should look at it as a critical sales channel to Chinese youth who are increasingly turning to the internet to buy not just cheap items like books and DVDs but more complex and expensive products like electronics, luxury items, and clothes.

This week, comScore Networks released the first in its latest series of studies geared at examining the online shopping activity of European citizens throughout the holiday season.

The initial data shows that French retail sites experienced the largest gains in the first three weeks of the holiday seasons, highlighted by a 79 percent increase in online shopping traffic for the week ending November 26th versus the pre-holiday average.

“While cyber shopping visits rose most quickly in Germany during the first week of the holiday shopping season, online shoppers in France have since become more active,” said Bob Ivins, managing director of comScore Europe.

“These gains show that consumers armed with high-speed access and positive online retail experiences are increasingly comfortable shopping online.”

Ivins continues, “As online spending continues to grow and account for a larger percentage of total consumer spending, the growth in online shopping could be the difference between a good Christmas and a great Christmas for many online retailers.”

Metrical analysis of the United States and Europe show trends of increased spending in online retail from last year, and the rate of transition from traditional to online shopping isn’t showing signs of slowing down anytime soon.

The larger question, however, lies in what all these numbers actually mean? How do you gauge these metrics to gain insight into actual user behavior rather than just dollars spent online?

Why are shoppers spending more time online rather than in traditional retail marketplaces? Is it just a matter of price, or does product availability and comfort factor into the equation as well?

If marketers are truly serious about gearing their advertising campaigns in contextually relevant ways, it will be important to ask the “why” question more and more in response to studies like this which reflect statistics, but give little insight into gauging consumer intent.

It depends on how far one lives from the store as well as the mode of transportation used. While it is hard to beat the greenness of walking across the street to your neighborhood grocery COOP and bringing your own containers for bulk purchases and canvas bags for the short walk back home, not everyone is fortunate enough to live in such close proximity to the marketplace. Not everyone even desires to live centrally.

Living in the country, a family on Wasted was addicted to online shopping. Wasteful? Yes, however, if it weren’t for the internet, they would probably still be addicted to shopping. The difference is that they would have to drive their gas guzzlers into the city to get their fix.

The US Postal Service, along with shipping giants such as Fed Ex and UPS are making the rounds anyway, driving close to most American households everyday, if not right past it. Even in the country. These services are like well-organized carpools for goods.

Getting the Most Out of the Internet Channel With Your Nintendo Wii

One of the great features about the Nintendo Wii is that it features a variety of different channels you can use. They are very similar to how you turn on various TV channels with your remote control. The Wii comes with the Wiimote that you will use the same way. You can use it to access a variety of channels on your Wii.

The internet channel is one that many people will get plenty of use out of. You can surf the internet for Nintendo related stories and products. You can also look at anything you desire. Some people have the misconception that they will only be linked to the sites that have Nintendo associated with them. However, that is simply not the case at all.

With the first release of the Wii many consumers weren’t really happy with how all this worked though. Sure, they liked being able to access the internet from their Wii but it was harder than doing so from their home computer. The screen on the TV was used to type in what you wanted to search for.

One feature that they really did like was the parental controls. This way children were only able to access certain sites and to connect with approved individuals to play games against on the internet. This makes sense as parents should always be monitoring what their children are accessing on the internet.

One of the accessories that Nintendo now offers that makes it much easier to use is the USB keyboard. You can plug it right into the console and type on it just like you would with your computer. This can be purchased for about $40 so it is quite a good investment. There is no limit to what you can do with this set up either. It even allows you to copy and paste links so that you don’t have to type them in. With so many characters mistakes can easily happen if you are doing it that way.

Do you need to send someone an email? Do you need to research something online? There is no difference between this and using your home computer. How many times have you needed to use it and someone else in the family is already sitting in front of it? Having such a set up can definitely take that problem out of the equation. Families seem to depend on the internet more and more these days.

They use it for both fun and for pleasure. Nintendo has certainly gone out of their way to put technology to use with this feature. It is certainly something you won’t find with the other home gaming consoles out there. You can be sure this is one feature that they will continue to update as necessary as well.

If you have an older version of the Internet Channel for your Wii you can purchase the upgraded version online for a very low price. You can access it using the Wii Shopping Channel. This is definitely one feature that you will get plenty of use out of all the time. You can’t find a quality computer for $250 but you can have the full Nintendo Wii gaming functions as well as the internet. That seems like quite a good investment to me!

The Rise of Indian Online Shoppers!

Sitting in the comforts of your home, today you can browse through the best brands in the world. You can purchase everything you need without having to worry about making it all the way to the mall and finding a parking spot!

Online purchasing as a phenomenon has revolutionized the way businesses and consumers operate in today’s world.We are no longer confined by geography or any other dimension for satisfying our shopping needs.

The best deals from world over are a click away, all you need is the appetite to shop backed by a credit card and an Internet connection!

The growth of the online shopping domain has been a slow but steady one in India. The main reason for the same is the low Internet penetration rate in India and the traditional psyche of the consumers who like to “touch and feel the product”

However, the inevitable paradigm shift from traditional shopping arcades to virtual platforms has taken place, as shown by a survey conducted by Market Research firm – AC Nielsen.

The key findings of the survey are:

  • More than eight out of ten Indian online consumers plan to shop online in the next twelve months
  • More than a quarter indicate they spend upwards of 11 percent of their monthly shopping expenditure on online purchases
  • 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent
  • Half the Indian consumers (50%) use social media sites to help them make online purchase decisions.
  • Online reviews and opinions are most important for Indians when buying Consumer Electronics (57%), Software (50%), and a Car (47%).
  • More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience
  • In the next six months Indians are most likely to buy Books (41%), Airline ticket/reservations (40%), and Electronic equipment like TV, Camera, etc. (36%) online
  • When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores.

The benefits of online shopping are many – the most evident benefit is obviously the ease of use and convenience to shoppers. Online shopping allows users to access, compare and analyze various products all at once.

The market has opened up with innovative initiatives from eBay, Futurebazaar, Dealsandyou, Rediff shopping, Yebhi and so forth have escalated the the interest and expectations of compulsive shopaholics.

What is interesting is that the phenomenon of online shopping has caught up not just in a few metros but also in Tier-II and Tier-III cities.

However, on the flip-side, security concerns over online payment continue to pose threat to the growth of these online shopping portals.

The other concerns are:

– The probability of the final delivered product not meeting the expectations of the customers, as you never really see the product till it comes home!

– Risk of mishandling and shipping issues

– Hidden costs and Shipping fee

– Risk of an online fraud

– Spyware concerns – Your personal data can be compromised

– Returning merchandise – The process is much more cumbersome and time consuming than going to a shop and asking for an exchange or return.

With the advent of technology and use of sophisticated payment and distribution channels, these concerns will be taken care of. The future of online shopping is certainly a bright one – with the brick and mortar businesses getting a hang of e-commerce, soon enough everything from a needle to a helicopter will be up for grabs online!